Great Places CRM gets a revamp of it’s user-interface, with a focus on improved usability and data entry
Great Places are a housing association based in the UK. They manage over 15,000 homes, mostly in the northwest. At the centre of this is their CRM (Customer relationship management) system called Axis, where Great Places internal admins teams control, manage and analyse customer interactions and data throughout the customer lifecycle. Their system had become old, outdated, in desperate need of a UX review and redesign. EPIK redesigned the CRM system through an initial workshop, information architecture, wireframing and visual design stages. The final software was far reduced in complexity and the usability is much improved.