Why invest in UX?
UX MAKES THE DIFFERENCE
In an ever-increasing competitive market, major brands are looking for the edge over their competitors. Investment in UX practices gives them the opportunity to thrive, implementing planning and a strategic approach to designing user-interfaces. Poor UX results in dissatisfied customers and eventual loss of revenue.
BEAT YOUR COMPETITORS
Every leading online brand is implementing UX into their culture. Good, quality, efficient design takes time, and leading brands are using it to go above and beyond their competitors, getting insights and acting on them to generate increased business.
DELIGHT CUSTOMERS AND KEEP THEM PAYING
Good UX is about keep your customers happy. It’s one thing to get people using your website, but good UX ensures they keep using it. Regular positive interaction makes for higher brand engagement and repeated, consistent business.
Specialisms
I provide design that’s more than skin deep. User Experience is the science behind design. It focuses on a product’s ease of use, pleasure and entire customer lifecycle. Over the last 10 years I’ve developed a range of research, strategy and design services for web, mobile and app products. I provide UX services on a freelance contract basis across Manchester and London.
UX Workshop
What is a UX workshop? A workshop plays a powerful role in the UX Design process and it doesn’t need to be expensive or time consuming. It’s an ideal way …
Requirements Gathering
Outlining project requirements early The first stage in the UX process should be research, which is divided into collecting business, user and technical data. After all, every UX project has …
Information Architecture (IA)
What is information architecture? Essentially, information architecture is organising, structuring, and labelling content and in effective way. The purpose of the ‘IA’ as it’s known for short is for users …
User Journey Mapping
What is a User Journey Map? A User Journey map is a diagram or illustration of the overall story or experience from an individual users perspective of their relationship with …
Wireframing
What is a wireframing? Wireframing is a way to design a product, service or application at a structural level. It should be used to lay out content, design complex functionality. …
Prototyping
What is a prototype? A prototype is simply a simulation of a final product, and they’re common practice throughout all industries as well us web design and User Experience. An …
User Interface-design (UI)
Creating effective user-interfaces The overarching objective of the user-interface is to convey information for people to understand. Although to better understand it can be broken down into the following things: …
User Testing
Why test the users? It’s no longer good enough to design blindly and launch products without gathering insights from users. Here’s 5 reasons user testing is a good idea: Test …
WORKING WITH ME
Paul IrwinDesign Director, Certain "Martin’s insight of user experience and his knowledge of the execution channels to get to the end product means he always has an incredible grasp on a project at every stage. He is as comfortable working with groups of multi skilled people as he is presenting to clients and stakeholders."
LinkedIn Profile
Christian McGintyOwner, Run2 "I have had the pleasure of working with Martin on a number of projects for clients, his insight into UX/UI is beyond brilliant, I would highly recommend Martin to anyone looking to improve online performance, on top of that he’s an all round nice guy and a pleasure to work with."
LinkedIn Profile
Melanie KirkOwner, Pulsar Healthcare “Having worked with Martin across a number of projects he always brings flair and skill to the requirements. Great as part of a team he easily understands the brief and provides easy to understand solutions to any challenge.”
LinkedIn Profile
AM I THE RIGHT DESIGNER FOR YOU?
The lines have become blurred within UX. With an array of UX roles: researchers, information architects, interaction designers and visual designers it’s hard to make the right choice for your business. I’m a freelance UX Designer based in Manchester with 10 years experience.
LOOKING TO IMPROVE YOUR UX?
TACKLE YOUR DESIGN CHALLENGES
Are you rebranding or relaunching? embark on a redesign the right way.
Align your products and services to look and work the same.
Solve usability issues that might be crippling your conversion rates.
Improve your customer journey and generate more enquiries and revenue.
Make small careful iterations that can have large impact.
Introduce and merge complex functionality.
In the office: Mon-Fri: 9:00am – 5:30pm
