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ABOUT

I have a background in user experience, previously working as a Graphic Designer, UI Designer, UX Designer and Digital Producer at Great Fridays and Cube3. Working in agile environments with a wide spectrum of industry professionals including visualisers, developers, industrial engineers, copywriters, social, SEO specialists and most importantly, clients.


METHODS

I believe in working collaboratively and iteratively. We introduce a user-centred focus to the project, fundamental in creating intuitive and tailored experiences that empathise with the end-user and business requirements.


LET'S CHAT

EPIK are based in Manchester. If you fancy a casual chat don't hesitate to contact me.

 07969123925
 martin@makeitepik.com
Follow me on Twitter @MartinFletcher


Let's chat


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My process is underpinned by an and iterative user-centric approach.

  1. Discovery - Needs of the customers and business are understood
  2. Ideation - Create design concepts that can then be quickly validated
  3. Validation - Ideas are validated through invaluable feedback
  4. Iteration - Opportunity to respond to changes and improve the interface
  5. Delivery - Deliver the best user experience through handover and ongoing collaboration


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Customer-centric insight and research


Delve into the customer until we understand their goals and needs, and use this understanding to inform key design decisions.
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UX audit and evaluations


Heuristic evalation methods to highlight problems from a usability perspective.
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Profiling and persona development


Begin to articulate the customer into a persona to benchmark the project against and strategically plan projects.

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User testing and optimisation


Delve into the customer until we understand their goals and needs, and use this understanding to inform key design decisions.
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Prototyping


Tangible ways of testing concepts, processes and user flows before comitting to the website development.
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Interface and UI design


Create interfaces that are easy, enjoyable and completely tailored around the user’s needs.